Because 99% of people will do nothing with them.
John says “That, is a fantastic idea, and I’m going to start using it from tomorrow!”
And never does.
Nor do the other 98 people that heard the same idea.
The 1 person, however, that it really clicks with, takes the idea and runs with it. Morphs it into something different, new and unexpected.
That person, is the one the one that comes back to you. Wants to work with you. Is eager to explore with you.
No hard sell, no psychological tactics, no persuasive wrangling.
How fun is that?