Because products and services are becoming ever more commoditised and automated, they’re looking for the ingredient that makes a difference.
People are buying Ethos. Your ethos, your company ethos. Your employee’s ethos.
An ethos of empowerment
Hard work
Emotional Intelligence
Drive for results
Co-creation
Partnership
Accountability
Agility
Creativity
Story
Positivity
Care
And most of all, Humanity.
These are the things now being valued and actively sought out by clients.